AI-Powered Marketing Insights

Stop random acts of marketing. Target the right customers with precise campaigns and ignite your ROI.

Kaizen’s suite of marketing tools (customer segmentation, journey mapping, lifetime value analysis, A/B testing, and more) brings a greater understanding of your ideal customer’s touchpoints so you can deliver personalized marketing that resonates.

• Develop rapid campaign testing solutions to prove ROI and optimize marketing performance.
• Tightly define groups of customers with accurate personas.
• Develop a 360° view of marketing performance to improve CPC and CAC.
• Predict buying habits and build lifetime value by uncovering hidden customer data.

National Senior Living Operator
Marketing Spend Optimization
Kaizen improved upper and lower purchase funnel efficiency, increasing move-ins by 12%.

Improve sales performance and drive more revenue using advanced analytics and data modeling techniques.

Outsell your competitors by optimizing your processes using Kaizen’s advanced analytics, prospect targeting, and 360° performance dashboards.

• Develop targeted strategies for customer acquisition and engagement.
• Boost closing rates with advanced look-a-like techniques.
• Deliver more accurate sales forecasts.
• Increase customer deal value with better up-sell targeting.

Home Healthcare Provider
Lead Scoring & Conversion
Kaizen developed a machine-learning solution to identify valuable customers and predict conversion likelihood, resulting in a 5% revenue increase.

Build stronger customer relationships to reduce churn, develop personalized customer analytics, and increase engagement.

Using Kaizen’s advanced behavioral segmentation, propensity modeling, and targeted retention strategies, you’ll deliver more customized experiences and build stronger, long-term bonds with your customers.

• Identify important triggers and detect anomalies to improve retention by segment.
• Improve your margins by keeping more of the ‘right’ customers.
• Increase repeat customer rates and LTV, and reduce cost-per-acquisition.
• Identify detractors in real time and create more loyal, vocal customers.

Cable, Internet & Home Security Provider
Customer Churn Anomaly Detection
Kaizen’s Anomaly Detection Tool, built in AWS, reduced controllable churn by 10%.

Lead future growth with a well-devised customer strategy based on a data-driven business case and a long-term marketing analytics plan.

A holistic approach to developing valuable marketing BI and analytics, analyzing data pools across disparate systems, providing for future data needs, and keeping margins and profitability goals squarely in focus.

• Shape growth marketing plans with data-driven opportunities by region, product, and persona.
• Identify new opportunities with predictive models for lead scoring, churn prediction, and dynamic pricing.
• Create and execute a marketing analytics roadmap to maximize BI and minimize disruptions.
• Unify data across systems to get a 360° view of marketing performance.

Industry-Leading Cruise Line
Enterprise Marketing Platform
Kaizen delivered a 360° view of customer and marketing data, new KPIs, and market mix modeling, resulting in 2%–3% net revenue uplift.